Approx.176 pages
Approx.176 pages
Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases presents readers with a unique collection of theory-based chapters and case studies that together provide a clear and practical illustration of key contemporary challenges in veterinary business management. The theory sections are written by leading academics from top universities and colleges, and cover leadership and management, the application of marketing theory, brand identity, ethical approaches to management and more.
The practical cases are principally based on real businesses within the broader veterinary sector both nationally and internationally. Each case deals with themes specifically relevant to the effective and practical management of a veterinary or veterinary-related business and presents a particular business challenge for students to solve. The cases are supported by web-based overviews, student assessments and interactive questions.
The book will be an important business and enterprise learning resource for both undergraduate and postgraduate level students of veterinary medicine. It will also be an invaluable supporting resource for business and enterprise educators and those responsible for curriculum design in veterinary schools internationally.
1. Chapter 1: Introduction - p. 1 2. Part 1: Theoretical foundations - p. 5 3. Chapter 2: The need for business skills in veterinary education: perceptions versus evidence - p. 5 4. Chapter 3: Clinical leadership and professionalism in veterinary practice - p. 23 5. Chapter 4: Leadership and management in veterinary practice - p. 35 6. Chapter 5: Veterinary business management: an ethical approach to managing people and practices - p. 45 7. Chapter 6: Documenting and investigating the entrepreneurial trade in illegal veterinary medicines in the United Kingdom and Ireland - p. 59 8. Chapter 7: Applying marketing theory to veterinary practice - p. 73 9. Chapter 8: Brand identity: building a veterinary hospital brand - p. 87 10. Chapter 9: Veterinary field expertise and knowledge exchange - p. 97 11. Part 2: Practical cases - p. 106 12. Chapter 10: Ellie Prior: starting out in practice - p. 109 13. Chapter 11: Church Hill Equine Clinic: changing large-animal practice in rural areas - p. 115 14. Chapter 12: Cromlyn Vets: where to now? - p. 121 15. Chapter 13: De’Ath, Slaughter, Davis & Jones, MsRCVS: time for a rebrand? - p. 127 16. Chapter 14: Cascade Veterinary Practice: changing times - p. 132 17. Chapter 15: Northington Veterinary Clinic: a new lease of life? - p. 146 18. Chapter 16: Parasol Kennels: innovative animal housing - p. 163 19. Index - p. 171
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Approx.176 pages
Approx.176 pages
Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases presents readers with a unique collection of theory-based chapters and case studies that together provide a clear and practical illustration of key contemporary challenges in veterinary business management. The theory sections are written by leading academics from top universities and colleges, and cover leadership and management, the application of marketing theory, brand identity, ethical approaches to management and more.
The practical cases are principally based on real businesses within the broader veterinary sector both nationally and internationally. Each case deals with themes specifically relevant to the effective and practical management of a veterinary or veterinary-related business and presents a particular business challenge for students to solve. The cases are supported by web-based overviews, student assessments and interactive questions.
The book will be an important business and enterprise learning resource for both undergraduate and postgraduate level students of veterinary medicine. It will also be an invaluable supporting resource for business and enterprise educators and those responsible for curriculum design in veterinary schools internationally.
1. Chapter 1: Introduction - p. 1 2. Part 1: Theoretical foundations - p. 5 3. Chapter 2: The need for business skills in veterinary education: perceptions versus evidence - p. 5 4. Chapter 3: Clinical leadership and professionalism in veterinary practice - p. 23 5. Chapter 4: Leadership and management in veterinary practice - p. 35 6. Chapter 5: Veterinary business management: an ethical approach to managing people and practices - p. 45 7. Chapter 6: Documenting and investigating the entrepreneurial trade in illegal veterinary medicines in the United Kingdom and Ireland - p. 59 8. Chapter 7: Applying marketing theory to veterinary practice - p. 73 9. Chapter 8: Brand identity: building a veterinary hospital brand - p. 87 10. Chapter 9: Veterinary field expertise and knowledge exchange - p. 97 11. Part 2: Practical cases - p. 106 12. Chapter 10: Ellie Prior: starting out in practice - p. 109 13. Chapter 11: Church Hill Equine Clinic: changing large-animal practice in rural areas - p. 115 14. Chapter 12: Cromlyn Vets: where to now? - p. 121 15. Chapter 13: De’Ath, Slaughter, Davis & Jones, MsRCVS: time for a rebrand? - p. 127 16. Chapter 14: Cascade Veterinary Practice: changing times - p. 132 17. Chapter 15: Northington Veterinary Clinic: a new lease of life? - p. 146 18. Chapter 16: Parasol Kennels: innovative animal housing - p. 163 19. Index - p. 171
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No hay ficha técnica disponible
