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Business and Professional Skills for Massage Therapists

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EBOOK
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Descripción

Develop the business skills necessary to succeed in massage therapy with help from respected massage educator and business owner, Sandy Fritz! With a user-friendly approach and comprehensive support tools, this authoritative guide delivers a working knowledge of essential concepts for employees or owners of a massage therapy practice and helps you prepare for the professional challenges that await you in the real world.

  • Renowned massage educator and business owner Sandy Fritz presents a practical, proven business philosophy for success in massage therapy practice.

  • Focus on need-to-know business skills for complete success as an employee or the owner of a massage therapy practice.

  • A companion CD with practice management software provides hands-on experience creating client records, setting appointments, entering documentation, and more.

  • Self-Reflection boxes put concepts into a realistic context through Sandy Fritz’s personal experiences in massage practice.

  • Learning Activity boxes reinforce your understanding and challenge you to apply what you’ve learned in an engaging workbook format.

  • Good Stuff from the Government boxes alert you to helpful government resources and help you ensure compliance with federal regulations.

  • Mentor boxes provide real-world insight and advice from experts in massage and business management for successful practice.

  • More than 200 realistic photos and illustrations clarify concepts and familiarize you with typical practice settings and essential forms, records, office equipment, and supplies.
  • Evolve Resources link you to templates for building resumes, letters, advertisements, forms for documentation, and client histories, plus small business resources, annotated web links, a glossary of key terms from the text, and additional exercises and case studies.

1. Cover - p. 1 2. Title Page - p. 2 3. Copyright - p. 3 4. Dedication - p. 4 5. Reviewers - p. 5 6. Special Contributors - p. 6 7. Foreward - p. 7 8. Preface - p. 8 9. Table of Contents - p. 11 10. Chapter 1: The Business of Massage Therapy - p. 12 11. Chapter 2: Being a Professional - p. 21 12. Chapter 3: Focus on the Client - p. 41 13. Chapter 4: Legal and Ethical Issues in the Massage Professional Practice - p. 51 14. Chapter 5: Technology in the Massage Practice - p. 62 15. Chapter 6: Massage Therapy Business Office Design - p. 71 16. Chapter 7: Documentation - p. 78 17. Chapter 8: Storage of Business Records - p. 85 18. Chapter 9: Written Communication - p. 92 19. Chapter 10: Telecommunications - p. 110 20. Chapter 11: Appointment Management Systems - p. 115 21. Chapter 12: Marketing the Massage Therapy Business - p. 121 22. Chapter 13: Inventory Systems and Supply Ordering - p. 130 23. Chapter 14: Insurance Reimbursement for Massage Therapy Services - p. 135 24. Chapter 15: Accounting Concepts - p. 146 25. Chapter 16: Managing Money - p. 153 26. Chapter 17: Maintaining a Safe Work Environment - p. 165 27. Chapter 18: Planning and Managing your Career Path - p. 179 28. Index - p. 206

Descripcion
Descripción

Develop the business skills necessary to succeed in massage therapy with help from respected massage educator and business owner, Sandy Fritz! With a user-friendly approach and comprehensive support tools, this authoritative guide delivers a working knowledge of essential concepts for employees or owners of a massage therapy practice and helps you prepare for the professional challenges that await you in the real world.

  • Renowned massage educator and business owner Sandy Fritz presents a practical, proven business philosophy for success in massage therapy practice.

  • Focus on need-to-know business skills for complete success as an employee or the owner of a massage therapy practice.

  • A companion CD with practice management software provides hands-on experience creating client records, setting appointments, entering documentation, and more.

  • Self-Reflection boxes put concepts into a realistic context through Sandy Fritz’s personal experiences in massage practice.

  • Learning Activity boxes reinforce your understanding and challenge you to apply what you’ve learned in an engaging workbook format.

  • Good Stuff from the Government boxes alert you to helpful government resources and help you ensure compliance with federal regulations.

  • Mentor boxes provide real-world insight and advice from experts in massage and business management for successful practice.

  • More than 200 realistic photos and illustrations clarify concepts and familiarize you with typical practice settings and essential forms, records, office equipment, and supplies.
  • Evolve Resources link you to templates for building resumes, letters, advertisements, forms for documentation, and client histories, plus small business resources, annotated web links, a glossary of key terms from the text, and additional exercises and case studies.

1. Cover - p. 1 2. Title Page - p. 2 3. Copyright - p. 3 4. Dedication - p. 4 5. Reviewers - p. 5 6. Special Contributors - p. 6 7. Foreward - p. 7 8. Preface - p. 8 9. Table of Contents - p. 11 10. Chapter 1: The Business of Massage Therapy - p. 12 11. Chapter 2: Being a Professional - p. 21 12. Chapter 3: Focus on the Client - p. 41 13. Chapter 4: Legal and Ethical Issues in the Massage Professional Practice - p. 51 14. Chapter 5: Technology in the Massage Practice - p. 62 15. Chapter 6: Massage Therapy Business Office Design - p. 71 16. Chapter 7: Documentation - p. 78 17. Chapter 8: Storage of Business Records - p. 85 18. Chapter 9: Written Communication - p. 92 19. Chapter 10: Telecommunications - p. 110 20. Chapter 11: Appointment Management Systems - p. 115 21. Chapter 12: Marketing the Massage Therapy Business - p. 121 22. Chapter 13: Inventory Systems and Supply Ordering - p. 130 23. Chapter 14: Insurance Reimbursement for Massage Therapy Services - p. 135 24. Chapter 15: Accounting Concepts - p. 146 25. Chapter 16: Managing Money - p. 153 26. Chapter 17: Maintaining a Safe Work Environment - p. 165 27. Chapter 18: Planning and Managing your Career Path - p. 179 28. Index - p. 206

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Autores
Muestra
Ficha Técnica