Digital Sensory Science: Applications in New Product Development provides a comprehensive overview of digital sensory science, an area that has broadly been defined as the use of technology to capture or model human sensory perception. This book provides methods on how to best recruit and train sensory panels, suggestions for data capture and data analysis, an overview of sensory science instruments, and information on the use and relevance of virtual and augmented reality to capture sensory perception.
This book offers practical guidance to researchers in and practitioners of sensory and consumer science alike.
? Explores how technologies create further opportunities around the use of sensory panels, instrumentation and flavor, biometrics and implicit measures, immersion and context, and communication of sensory findings ? Presents these opportunities with case studies ? Provides guidance for both researchers and practitioners of sensory science in a digital age1. Chapter 1 : Introduction - p. Page xi 2. Chapter 2 : The emergence of digital technologies and their impact on sensory science - p. Page 8 3. Chapter 3 : The arrival of digitisation in sensory research and its further development in the use of artificial intelligence - p. Page 22 4. Chapter 4 : Digital toolbox – ways of increasing efficiency in a descriptive panel - p. Page 34 5. Chapter 5 : ‘Hybridisation’ of physical and virtual environments in sensory design - p. Page 48 6. Chapter 6 : Sensory evolution: deconstructing the user experience of products - p. Page 56 7. Chapter 7 : Using digital tools to understand individual differences in flavour perception which impact on food preferences - p. Page 70 8. Chapter 8 : Sensory self-service – digitalisation of sensory central location testing - p. Page 80 9. Chapter 9 : Predicting sensory properties from chemical profiles, the ultimate flavour puzzle: a tale of interactions, receptors, mathematics and artificial intelligence - p. Page 91 10. Chapter 10 : Electronic noses and tongues: current trends and future needs - p. Page 111 11. Chapter 11 : Leveraging neuro-behavioural tools to enhance sensory research - p. Page 129 12. Chapter 12 : Emerging biometric methodologies for human behaviour measurement in applied sensory and consumer science - p. Page 152 13. Chapter 13 : Added value of implicit measures in sensory and consumer science - p. Page 183 14. Chapter 14 : Using virtual reality as a context-enhancing technology in sensory science - p. Page 207 15. Chapter 15 : Next-generation sensory and consumer science: data collection tools using digital technologies - p. Page 226 16. Chapter 16 : Multisensory immersive rooms: a mixed reality solution to overcome the limits of contexts studies - p. Page 241 17. Chapter 17 : Voice-activated technology in sensory and consumer research: a new frontier - p. Page 257 18. Chapter 18 : Shining through the smog: how to tell powerful, purposeful stories about sensory science in a world of digital overload - p. Page 267 19. Index - p. Page 283
Digital Sensory Science: Applications in New Product Development provides a comprehensive overview of digital sensory science, an area that has broadly been defined as the use of technology to capture or model human sensory perception. This book provides methods on how to best recruit and train sensory panels, suggestions for data capture and data analysis, an overview of sensory science instruments, and information on the use and relevance of virtual and augmented reality to capture sensory perception.
This book offers practical guidance to researchers in and practitioners of sensory and consumer science alike.
? Explores how technologies create further opportunities around the use of sensory panels, instrumentation and flavor, biometrics and implicit measures, immersion and context, and communication of sensory findings ? Presents these opportunities with case studies ? Provides guidance for both researchers and practitioners of sensory science in a digital age1. Chapter 1 : Introduction - p. Page xi 2. Chapter 2 : The emergence of digital technologies and their impact on sensory science - p. Page 8 3. Chapter 3 : The arrival of digitisation in sensory research and its further development in the use of artificial intelligence - p. Page 22 4. Chapter 4 : Digital toolbox – ways of increasing efficiency in a descriptive panel - p. Page 34 5. Chapter 5 : ‘Hybridisation’ of physical and virtual environments in sensory design - p. Page 48 6. Chapter 6 : Sensory evolution: deconstructing the user experience of products - p. Page 56 7. Chapter 7 : Using digital tools to understand individual differences in flavour perception which impact on food preferences - p. Page 70 8. Chapter 8 : Sensory self-service – digitalisation of sensory central location testing - p. Page 80 9. Chapter 9 : Predicting sensory properties from chemical profiles, the ultimate flavour puzzle: a tale of interactions, receptors, mathematics and artificial intelligence - p. Page 91 10. Chapter 10 : Electronic noses and tongues: current trends and future needs - p. Page 111 11. Chapter 11 : Leveraging neuro-behavioural tools to enhance sensory research - p. Page 129 12. Chapter 12 : Emerging biometric methodologies for human behaviour measurement in applied sensory and consumer science - p. Page 152 13. Chapter 13 : Added value of implicit measures in sensory and consumer science - p. Page 183 14. Chapter 14 : Using virtual reality as a context-enhancing technology in sensory science - p. Page 207 15. Chapter 15 : Next-generation sensory and consumer science: data collection tools using digital technologies - p. Page 226 16. Chapter 16 : Multisensory immersive rooms: a mixed reality solution to overcome the limits of contexts studies - p. Page 241 17. Chapter 17 : Voice-activated technology in sensory and consumer research: a new frontier - p. Page 257 18. Chapter 18 : Shining through the smog: how to tell powerful, purposeful stories about sensory science in a world of digital overload - p. Page 267 19. Index - p. Page 283
