This publication deals with practice issues in Facial Plastic Surgery. Top consultants to cosmetic surgeons present topics of absolute value in the current economy. Topics include: Creating a Culture of Accountability in the Office; Office Managers’ Forum; The Art of the Successful Consultation; Electronic Medical Record - Something to Consider; Establishing a Profitable Skin Care Practice in a Plastic Surgery Office; 9 Worst Advertising Mistakes; The Value of One Patient; 5 Secrets to Leveraging Maximum Buying Power with Your Media Project; Auditing your practice: Non-financial variables to survive, or thrive; Showcase your service: Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World; Retailicine, Somewhere Between Retail and Medicine; Shifts Happened - Time to Optimize your Practice; Essential Marketing Tips: Build Your Own Brand one Step at a Time; Being a Responsible Leader; Tips to Get You Busy; Internet Marketing.
1. Cover image - p. 1 2. Title page - p. 2 3. Table of Contents - p. 3 4. Contributors - p. 4 5. Forthcoming Issues - p. 5 6. Preface - p. 6 7. The Facial Plastic Surgery Office - p. 7 8. Office Managers’ Forum - p. 8 9. Being a Responsible Leader - p. 13 10. The Art of the Successful Consultation - p. 20 11. Auditing Your Practice: Nonfinancial Variables to Survive or Thrive - p. 24 12. Marketing and Promotion - p. 27 13. Retailicine, Somewhere Between Retail and Medicine - p. 28 14. Essential Marketing Tips: Build Your Own Brand One Step at a Time - p. 33 15. Eight Worst Advertising Mistakes - p. 36 16. Internet Marketing 101 - p. 40 17. Internet Marketing 401 - p. 45 18. Five Secrets to Leveraging Maximum Buying Power with Your Media Project - p. 50 19. Showcase Your Service: Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World - p. 55 20. The Value of One Patient and How to Reclaim Lost Patients - p. 58 21. Shifts Happened…Time to Optimize Your Practice! - p. 61 22. Adjunct Skin Care Services to Facial Plastic Surgery - p. 65 23. Establishing a Profitable Skin Care Practice in a Facial Plastic Surgery Office - p. 66 24. Hiring a Consultant - p. 68 25. Is It Worthwhile to Hire a Practice Management Consultant? - p. 69 26. Author Biographies - p. 71 27. Index - p. 74
This publication deals with practice issues in Facial Plastic Surgery. Top consultants to cosmetic surgeons present topics of absolute value in the current economy. Topics include: Creating a Culture of Accountability in the Office; Office Managers’ Forum; The Art of the Successful Consultation; Electronic Medical Record - Something to Consider; Establishing a Profitable Skin Care Practice in a Plastic Surgery Office; 9 Worst Advertising Mistakes; The Value of One Patient; 5 Secrets to Leveraging Maximum Buying Power with Your Media Project; Auditing your practice: Non-financial variables to survive, or thrive; Showcase your service: Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World; Retailicine, Somewhere Between Retail and Medicine; Shifts Happened - Time to Optimize your Practice; Essential Marketing Tips: Build Your Own Brand one Step at a Time; Being a Responsible Leader; Tips to Get You Busy; Internet Marketing.
1. Cover image - p. 1 2. Title page - p. 2 3. Table of Contents - p. 3 4. Contributors - p. 4 5. Forthcoming Issues - p. 5 6. Preface - p. 6 7. The Facial Plastic Surgery Office - p. 7 8. Office Managers’ Forum - p. 8 9. Being a Responsible Leader - p. 13 10. The Art of the Successful Consultation - p. 20 11. Auditing Your Practice: Nonfinancial Variables to Survive or Thrive - p. 24 12. Marketing and Promotion - p. 27 13. Retailicine, Somewhere Between Retail and Medicine - p. 28 14. Essential Marketing Tips: Build Your Own Brand One Step at a Time - p. 33 15. Eight Worst Advertising Mistakes - p. 36 16. Internet Marketing 101 - p. 40 17. Internet Marketing 401 - p. 45 18. Five Secrets to Leveraging Maximum Buying Power with Your Media Project - p. 50 19. Showcase Your Service: Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World - p. 55 20. The Value of One Patient and How to Reclaim Lost Patients - p. 58 21. Shifts Happened…Time to Optimize Your Practice! - p. 61 22. Adjunct Skin Care Services to Facial Plastic Surgery - p. 65 23. Establishing a Profitable Skin Care Practice in a Facial Plastic Surgery Office - p. 66 24. Hiring a Consultant - p. 68 25. Is It Worthwhile to Hire a Practice Management Consultant? - p. 69 26. Author Biographies - p. 71 27. Index - p. 74
